What do you associate with financial advisors?

When designing my book cover, the first few designs that we did were very typical finance. You know the one. Dollar bills, suits, graphs, etc. Although all of these covers were well done, they weren’t what I was going for. I wanted to create a book cover with some feeling behind it which is how we created the official cover below.

I was told by a friend that it doesn’t look like a finance book which made me laugh, because that is the whole point. I am realizing that people have specific biases about the finance world being overly analytical. I want my book to be practical, easy to digest and not just for left-brained intellectuals who have a whole library of finance books. This is written to be genuinely helpful to the everyday person.

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